Money Advice

Best 20 trending products to sell online in South Africa 2023

Published by
Lethabo Ntsoane

Over the previous decade, e-commerce stores have benefited many people, and the industry is predicted to develop. Statista estimates that the e-commerce market is valued at R144 billion and will more than quadruple by 2025. Knowing which things to offer online is critical to your e-commerce business.

In 2021, credit cards accounted for 38% of all sales, followed by e-wallet payments (20%) and cash on delivery (0 percent ). (15% of the total). As previously said, the transaction mechanism is critical when operating an e-commerce store. Your e-commerce store must be configured with payment gateways and other relevant means of transacting.

This article will investigate the greatest products to sell online from home, the most profitable products to sell online, the most in-demand products to sell, and, in some cases, where to buy products to sell online.

Checking Google Trends is the quickest and most convenient way to find popular things on the internet. It is possible to monitor the popularity of top search queries on Google across different countries and languages using the Google Trends tool. It will show you the trends in your product ideas based on search volume starting in 2004 and continuing to the present.

Given the statistics, creating an online store is a great way to expand a business and ensure that you get a fair piece of the market as online sales grow year after year. You select when to begin. Use your own website, use marketplaces, or use online buying sites like Takealot to establish your online store. In 2023, online sales are expected to reach R235 billion.

There has never been a better time to start selling online. But you might be stuck on what to sell online. Due to the high degree of competition, not every product sells easily online.

20 best products to sell online 2023

1. Skincare Products

Skincare products are among the items to consider when attempting to sell products online. South Africa’s skincare industry is worth R10 billion as of 2021, and it is expected to grow by 5.1 percent in 2023. Unilever, Johnson & Johnson, and Estee Lauder are the most dominant brands. Skincare products are divided into two categories: face care and body care.

Conduct market research to determine which product to sell online and conduct a market survey to see how others are performing for the same or similar products. If you want to start selling skincare products, sell those that are popular with customers so that you can sell them easily. Otherwise, you can opt for niche skincare products that work as advertised.

2. Customized Printed Products

Surprisingly, many South Africans are eager to buy personalised t-shirts or hoodies. Even those that continue to use retail locations as a distribution channel have found this business strategy beneficial. The convenience of online shopping has boosted online sales of printed goods.

When starting this shop, you must have appealing designs and employ high-quality materials. When running an online shop, your business relies on positive reviews. Therefore, poor quality and a lack of attention to detail must be avoided.

3. Kitchen Appliances

Popular kitchen equipment in South Africa include air fryers, electric can openers, and pressure cookers. The list of other kitchen appliances to consider selling online is endless; you just need to know what to sell and to whom. There is no need to sell only one type of goods while selling kitchen equipment. Almost every kitchen item now uses electricity, including bins that employ sensors.

4. Home Decor

Home decor is a great category for e-commerce in 2023. There are numerous home decor items that can be sold online, and the more attractive they are, the easier they are to sell. LED lighting, rugs, storage items, and other items can be sold. If you don’t have enough money, you don’t need to look for products to sell.

If you are talented in product design, you can sell your own designs. People prefer handcrafted items because they believe they have more sentimental value than factory-made home décor goods.

5. Supplements

The South African supplements industry is another multibillion-rand industry. As supplement consumption has increased dramatically since the 2010s, this industry is one of the fastest-growing in the country. In South Africa, you can start your own brand by white-labeling a well-known product.

This method will assist you in developing a brand on which South Africans can rely without having to manufacture the product directly. You can also sell already-labeled supplements or create your own supplements, but this will be more expensive. You’ve probably seen many supplement brands grow from zero to millions of sales in South Africa. This could be an interesting project to pursue.

6. Stationery

In great demand, stationery can be sold at any time of the month. There is always a demand for low-cost, high-quality stationery. Due to the wide variety of items that can be sold, selling stationery may need a large initial investment. But you may handpick hot items and sell them in bulk. With high volume orders, you need a reputable provider because the order value can be significant. So, make sure your provider can supply what you need on time.

7. Hair Care Products

The Hair Care market segment is one to consider because sales are expected to increase by 5.2 percent in 2023. Shampoo, hair conditioner, hair colorant, and other options are available. These products can be sold through various distribution channels, but the online distribution channel allows individuals to sell products with low marketing costs. L’Oreal, Proctor & Gamble, Estee Lauder, and others are among the industry’s leaders. You’re good to go if you can sell hair care products from major manufacturers at a competitive price.

8. Neck Pillows

Neck pillows are trendy right now, and they will continue to be trendy in 2023. Uncovering a reputable supplier with a new product on the market can provide you with great profit margins, and a neck pillow is one such product. Neck Pillows are not a high volume search, thus digital marketing skills are required to sell a huge quantity. If you are new to digital marketing, seek for a product with significant search volume.

9. Nail Decoration

In South Africa, the cosmetics business accounts for almost 20% of all internet sales, and practically any item can sell. Nail Decoration is a popular category in the beauty business, with a wide range of things available. You can sell single items or sets of nail grooming and decoration. Since nails are decorated on a monthly basis, you may be able to maintain your clientele over time.

10. Subscription Boxes

Subscription boxes are in short supply in South Africa. Acquiring a branded subscription box is even more difficult, and if you are willing to supply premium-branded subscription boxes at a low cost, you are likely to strike gold. Before opening an online subscription box shop, extensive research must be conducted. There are various boxes to become acquainted with, and deciding which to sell online requires some research.

11. Smartphone Accessories

Almost every cell phone will require accessories to function properly or to protect against erosion. Screen protectors, phone covers, and earphones are just a few of the accessories that can be purchased online. You’ll be surprised at how much money you can make by selling smartphone accessories online. The good news is that you don’t need a lot of money to get started because accessories are inexpensive.

12. Indoor Plants

Indoor plants cost between R20.00 and R1,200.00 and have huge profit margins. This could be the most profitable online store you can open, especially if you are the one who grows the plans. There are numerous plans to consider, and where they are planted is also important. You must conduct extensive research and decide whether you want to start a small plant factory or grow plants in your backyard.

13. Shapewear

Shapewear is a trendy product with large online market potential. Many people in South Africa use these products, which are no longer limited to gym-goers. There are a variety of shapewear options for both men and women to consider; therefore, select items that are more profitable and have high sales projections.

14. Latex Gloves and Face Masks

Despite the peak of the coronavirus, we are nevertheless urged to wear face masks and latex gloves to protect ourselves. These goods will always have a market as long as politicians and citizens discuss COVID-19. There is a lot of potential in selling latex gloves and face masks online. You can work with as many distributors as you want and/or start your own online store. To sell these, use Facebook Market, OLX, Gumtree, Takealot, and Bid or Buy.

15. Personal Alarms

Another market segment with a scarcity of suppliers in South Africa is the personal alarms segment. This market segment is for those who want to sell high-tech alarm systems that can alert users to any threats or breaches in security. Personal alarms are a risk because they are not widely available in South Africa, but they are a great concept for an internet store. A big market share and a loyal client base are more likely to result from early entry.

16. Samsung Smartphones

Samsung cell phones are in high demand in South Africa because the company’s smartphones are both affordable and reliable. If you can find the smartphones at a cheaper price, then you can have a competitive edge over other sellers. You can also sell Samsung accessories through your online store. You may not require an online store if you sell your goods through distributors like Takealot or BidorBuy. However, having your own online store allows you to sell your products in the way that most suits your business strategy.

17. Jewelry and Fashion Accessories

We all want to look dapper, and jewelry is a great way to complement your favorite dress or suit. Jewelry goes with any type of outfit, which justifies its popularity. You don’t have to sell expensive jewelry like the top jewelers we’re accustomed to. Handmade and/or secondhand jewelry can be an excellent way to launch an online jewelry store. You can include trending fashion items and rotate them seasonally. This online concept has high growth potential and is almost certain to last.

18. Wall Art

Everyone wants their house to feel like a home, and wall art can help them achieve this. Wall art has the ability to create the atmosphere that one desires or wishes to have in their home or office. You must be creative when creating wall art. Allow customers to select the type of art they want, whether it’s wallpaper, drawings, or other types of wall art. It is important to prioritize size; so allow customers to select art size on adjustable items.

19. Beauty Products

The term “beauty products” refers to objects that individuals use to enhance their appearance. In recent years, consumers have sought out goods containing Macca root or Fenugreek. This market is booming, and expect some competition as a result of the high demand. Prioritize effective items and seek favorable feedback on delivery, product quality, pricing, and communication.

20. Essential Oils

The list of best products to sell online would be incomplete if we did not include essential oils. Due to the COVID-19 outbreak, spas and salons have temporarily closed, leaving individuals looking for self-care remedies. Essential oils are in high demand, and sales are increasing. There are numerous essential oils available, and you can easily white-label one from a reputable manufacturer. Because the pandemic isn’t going away soon, you can help folks get the body treatments they want.

Top 10 most profitable products to sell online?

1. Skin Care Products

Skincare products, whether they are clay masks, lotion, body scrubs, cleansers, or a combination of these, are popular and profitable

2. Water Bottles

Because of the bottled water market, water bottles have become increasingly popular in South Africa over the years. Fitness fanatics, celebrities, and health buffs are becoming more ecologically conscious, seeking to do their part to keep single-use bottles out of landfills.

3. Electronics

No matter what is going on in South Africa and around the world, you can count on the electronics market to be there and profitable. Growth may be slower, but it remains a stable product category in the long run.

4. Fitness Equipment

Fitness equipment is in high demand as a result of the COVID-19 outbreak. Despite the fact that gyms and health clubs have reopened with social distancing policies in place, many people prefer to use their own training equipment at home. Fitness equipment of all kinds is in strong demand, from stability balls and yoga straps to balancing disks, kettlebells, and resistance bands.

5. Jewelry and Fashion Accessories

Styles and trends have changed dramatically throughout the years, but one thing has remained constant: jewelry and fashion accessories are always in demand. This type of store has a lot of potential, whether you focus on a certain type of jewelry, such as rings, or handle a broader range of products.

6. Car Accessories

Car accessories include a diverse range of product alternatives. There’s plenty of room in the market for everything from dash coverings, seat covers, and steering wheel covers to aftermarket backup cameras, car stereos, and air fresheners.

7. Yoga Pants

Yoga pants aren’t just for yoga practitioners. They’re both comfy and elegant enough to wear outside of the house. Styles and designs can help you stand out from the crowd. Even if you aren’t a graphic designer, you can engage a freelancer to create the designs for you.

8. Wall Art

Giving your customers the opportunity to print your designs on wall art adds variety to your store. Maybe they like one of your t-shirt designs, but they don’t want to take the chance of ordering the wrong size.

9. Bluelight Glasses

Bluelight glasses have unique lenses that exclude the blue light emitted by electronic devices. This is believed to help minimize eyestrain and make sleeping more comfortable. The blue light simulates sunshine, making it more difficult for the brain to relax. Prescription users can receive specialized lenses to block blue light, but these glasses are intended for use by those who do not have prescriptions.

10. Smartphone Accessories

Smartphones are extremely helpful and profitable, but there are a plethora of accessories available that make them even more so. There’s lots to sell, whether it’s an armband to carry your phone while you’re running, a wireless charging pad to make charging easier, or a waterproof bag to safeguard your smartphone while you’re out on the water.

3 Most in demand online products in South Africa 2023

1. Baby and Children’s Brands

Since the dawn of ecommerce, baby and children’s brands have been a regular and classic ecommerce category. Even 20 years later, it’s likely that babies who were among the first to have their parents purchase diapers online are just starting their careers in businesses that sell baby and kid products! The demand for baby and children’s brands keeps on increasing the more South Africans come online and as the population increase.

2. Beauty Products

The beauty and personal care industry has grown rapidly in recent years. In the past, this industry was restricted to brick-and-mortar establishments, but now it has spread to encompass everything from websites to subscription boxes to social media platforms to on-demand services.

What caused this to occur? People have been satisfied buying beauty products offline for a long time because it allowed them to touch, smell, and check them out — and even take some samples home to try out at their leisure. Beauty, like high-end fashion, was once thought to be impossible to sell online for this precise reason. According to a survey by Rateweb, the online beauty and care business in South Africa is expected to increase by more than 8% every year until 2025, pointing out that online channels develop 8 times faster than stationary, brick and mortar beauty establishments.

3. Electronics

e-Commerce sales of electronics sector growth is accelerated by increased consumer and business spending around the country. As developing economies grow, consumer demand for electronics also grows.

Using Google Trends, you can see how popular a particular search term is in multiple regions of South Africa and languages. The graphs on the page show the change in search volume over time for various searches. It’s important to keep in mind that a rapid rise in demand could be the result of a craze; if so, the peak will only last for a short period before the trend starts to fall.

To obtain a better sense of the long-term trend, it’s ideal to choose a product with a stable tendency and check it from 2004 to the present.
Searching for new things to offer on Google Trends is also an option if you’ve already narrowed your focus and want to broaden the scope of what you’re selling. Using Google Trends, you can search for “wooden table” and then look at the “Related Topics” area if you want to sell other things that are related to your business.


Now that you know the best products to sell online it is important to understand that running an online business requires dedication. And as your sales increase, you will need to devote more time to it. Economic order quality must be created to order items on time and have cash on hand when needed. Equip yourself with digital marketing abilities to stay competitive in the e-commerce business.

Lethabo Ntsoane

Lethabo Ntsoane holds a Bachelors Degree in Accounting from the University of South Africa. He is a Financial Product commentator at Rateweb. He is an expect financial product analyst with years of experience in reviewing products and offering commentary. Lethabo majors in financial news, reviews and financial tips. He can be contacted at

Published by
Lethabo Ntsoane

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