AI Whisperers’ Skyrocketing Salaries Transform Tech Job Market

Published by
WIlliam Dube
  1. The increasing adoption of artificial intelligence (AI) systems, specifically large language models (LLMs), has led to a high demand for “prompt engineers” who fine-tune AI interactions to produce better results.
  2. Salaries for prompt engineers have soared, with some companies offering up to $335,000, as they become essential in various industries, including finance, legal, and insurance.
  3. Despite lucrative salaries, experts caution that the rapidly evolving nature of AI technology may affect the future demand for specialized prompt engineering roles.

The rise of artificial intelligence has created a burgeoning market for “prompt engineers” – professionals who specialize in refining the way AI systems interact with users to produce better results. As companies adopt AI technologies like large language models (LLMs), these experts have become crucial in ensuring that AI delivers accurate and effective outcomes, leading to skyrocketing salaries and an increasingly competitive job market.

Large language models, such as those developed by Google parent Alphabet, OpenAI, and Meta Platforms, have made significant strides in recent years. Microsoft Corp has integrated ChatGPT, an LLM, into its Bing search engine and GitHub software development tool, demonstrating the practical applications of these technologies. As AI systems become more widely used, companies are turning to prompt engineers to fine-tune their AI tools and train their workforce to harness the technology.

Albert Phelps, a prompt engineer at Mudano, an Accenture subsidiary in Leytonstone, England, likens the role to being an “AI whisperer.” Prompt engineers often have backgrounds in history, philosophy, or English language, as the job requires distilling complex ideas into concise, effective text inputs for AI systems.

The demand for prompt engineers has grown exponentially since the emergence of pre-trained LLMs in 2017. Companies like Anthropic, a Google-backed startup, are offering salaries as high as $335,000 for prompt engineers, while others like Klarity, a California-based automated document reviewer, are offering up to $230,000 for machine learning engineers skilled in prompt engineering. Even non-tech organizations like Boston Children’s Hospital and London law firm Mishcon de Reya have recently advertised for prompt engineer positions.

The PromptBase marketplace has emerged as a platform for buying, selling, and hiring prompt engineers to create custom text prompts for AI systems. Top-paying positions often go to candidates with PhDs in machine learning or ethics or those with experience founding AI companies.

Mark Standen, who heads the staffing business for artificial intelligence, machine learning, and automation at Hays in the UK and Ireland, says the prompt engineering job market is the fastest-moving he’s seen in 25 years. Salaries can range from £40,000 to over £300,000 per year, with expert prompt engineers able to command premium compensation.

Major tech companies like Google, TikTok, and Netflix have driven up salaries, while the launch of OpenAI’s ChatGPT-4, Google Bard, and Microsoft’s Bing AI chatbot has further fueled demand. Firms in the financial, legal, and insurance sectors are also exploring AI applications, contributing to the growing demand for prompt engineers.

Despite the lucrative salaries, some industry insiders warn against over-inflating the value of prompt engineers. Tom Hewitson, founder of, a conversation design studio that develops voice-controlled skills for Amazon Alexa in London, believes that product designers or business analysts experienced with AI might be better suited for the role, earning between £100,000 and £150,000.

Adrian Weller, a director of research in machine learning at the University of Cambridge, advises caution when considering the future of prompt engineering. As the technology continues to evolve rapidly, the demand for these specialized roles may shift or change. Nevertheless, the current job market offers lucrative opportunities for those looking to break into the fast-growing world of AI and prompt engineering.


The rising demand for prompt engineers and their increasing significance in the global AI market has the potential to create new job opportunities and drive economic growth in South Africa. As AI technologies continue to permeate various industries, South African companies may benefit from adopting AI systems and integrating prompt engineering expertise into their operations. This would not only boost innovation and productivity but also create high-paying job opportunities for skilled professionals in the country. As South Africans embrace these new roles and contribute to the global AI ecosystem, the nation stands to gain a competitive edge in the evolving digital landscape, ultimately improving the quality of life for its citizens.

WIlliam Dube

William Dube is a finance and economic news expert with over 10 years of experience in economic anaylsis, financial product assessment and market analysis. With a numerous certificates from prestigious universities including but not limited to Yale University and the University of Pennyslivenia. William specializes in providing insightful news developments in South Africa and commentary on investment strategies, risk management, and global economic trends. You can contact him on

Published by
WIlliam Dube

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